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Snickers mocks the idea that men can respect women.
This is one of the most demoralizing ads I’ve seen in a long time. It’s an Australian ad for Snickers in which construction workers on a busy city street yell pro-feminist comments at women, like “I’d like to show you the respect you deserve” and ”You want to hear a filthy word? Gender bias” and “You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.”
The construction workers are actors, but the women on the street are (or appear to be) real and their reactions authentic. The first thing women do is get uncomfortable, revealing how a lifetime of experience makes them cringe at the prospect of a man yelling at them. But, as women realize what’s going on, they’re obviously delighted. They love the idea of getting support and respect instead of harassment from strange men.
This last woman actually places her hand on her heart and mouths “thank you” to the guys.
And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.
The twist ending is a genuine “fuck you” to the actual women who happened to walk by and become a part of the commercial. I wonder, when the producers approached them to get their permission to be used on film, did they tell them how the commercial would end? I suspect not. And, if not, I bet seeing the commercial would feel like a betrayal. These women were (likely) given the impression that it was about respecting women, but instead it was about making fun of the idea that women deserve respect.
What a dick move, Snickers. I hope you’re happy with your misogynist consumer base, because I don’t think I can ever buy a Snickers bar again. What else does your parent company sell? I’ll make a note.
Thanks to sociologist and pro-feminist Michael Kimmel for sending in the ad.
as much as i love the posts about “male genitals are the genitals of anyone who identifies as male,” can we just stop with the gendering of genitals entirely? my dick ain’t nonbinary, my dick is a dick. i understand the purpose of the “gendered genitals” posts, but it just seems like it’s not taking it far enough. stop gendering genitals
An asexual and pansexual become room-mates and have wacky adventures
The show is called ‘All or Nothing’
Plot twist: the asexual is really super outgoing and is a huge flirt while the pansexual is extremely socially awkward and has trouble ordering coffee let alone getting a date.
my hand slipped
Anyway you dice it, nothing is going to change the fact that children need both a mother and a father.
Ah, homophobia, transphobia, and good old cis straight prejudice. (Oh, also a prejudice against single parent homes! Yay! So many problems!)
Did you know that there’s actually been STUDIES about the sorts of environments that children do well in? And you know what they found? The gender of the parents has no impact on the well being of a child.
Like, cornbreaded christ, stop trying to use “but the children!” as an excuse for bigotry.
orangebaccarat asked: B-but... don't you see? You could've written all of pop culture yourself, if you weren't so busy being mean to straight cis white dudes on the internet... YOU WERE SUPPOSED TO BE THE CHOSEN ONE!
I have let down the unicorns who delivered me to my parents as a booming voice from the sky announced that I and I alone would dictate our entire culture.